The Games People Play: Identity, Insights and Issues in the Games Industryprovides a detailed overview of the game industry's continuing evolution, including the history, economic impact, and patterns of growth. It examines the evolution of games technology, platform cycles, and the establishment of various game genres, before shifting focus toward providing insights into the relationship between the game and the game user. It looks at games alongside social and cultural values and examines the structural relationships between game publishers, distributors, and developers. Key FeaturesIdentifies the key characteristics of the games industry and places these into context in the video game and multimedia industriesProvides real-world examples to support key characteristics and identifies patterns in this growing mediumReviews technological, cultural, scientific, sociological and psychological elements pertinent to the growth and development of the games industryDiscusses ethical issues and the continued debate on stereotyping, gender equality and violence in video games | The Games People Play by Iain Donald, Hardcover | Indigo Chapters