Face & neck look younger and visibly transformed. Experience the power of pure retinol with a carefully designed formula to minimize irritation. Clinically proven to deliver immediate and long-term age-defying results, it reduces the appearance of fine lines, wrinkles and pores for skin that looks and feels younger, smoother and hydrated. Skin also looks and feels firmer while skin tone looks more even. REAL RESULTS*: 93% saw even better results when adding No7 Advanced Retinol Night Concentrate & No7 Pure Retinol Eye Cream to their regimen. 98% felt skin was instantly moisturized. *Based on consumer perception study.