Wrinkles appear smoother in 2 weeks Proven to deliver immediate and prolonged age-defying results, No7 Pure Retinol Eye Cream was developed to maximize the power of pure retinol and minimize irritation. It reduces the appearance of fine lines, wrinkles, crow's feet, dark circles & puffiness for skin that looks and feels younger, firmer, hydrated and more even. REAL RESULTS*: 93% felt skin was moisturized. After 2 weeks, fine lines, wrinkles, crow's feet & puffiness look reduced. *Based on consumer perception study. REAL RESULTS*: 93% felt skin was moisturized. After 2 weeks, fine lines, wrinkles, crow's feet & puffiness look reduced. *Based on consumer perception study