Product development is the process of delivering a new product to the market. It ideally requires an understanding of customer needs and demands, the market and the existing competition. Time, price and quality drive customer needs. An important area of product development is product design, which is the generation of ideas and their effective conversion into workable models or products. The process of product design involves analysis, concept and synthesis. Product designs fall under the broad categories of demand-pull innovation and invention-push innovation. Demand-pull innovation arises due to an opportunity in the market, while invention-push innovation is guided by an advancement in intelligence. The considerations of production cost, usability and functionality of the developed product, price, appearance, etc. are crucial in the development of a design process. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of product design and development. Different approaches, evaluations and methodologies have been included in this book. It is meant for students who are looking for an elaborate reference text on product design and development. | Product Design and Development by Paulo Hutchinson, Hardcover | Indigo Chapters