You’ve Never Experienced a Beard Oil Like This Before. While other beard oil brands are busy discussing your manhood, (or lack beard of), we want to take a moment to discuss something they aren’t talking about… your beard, and more importantly, what lies beneath. We believe that it’s how you treat the beard that makes the man, not the other way around. When it comes to beard oil effectiveness, the key is distribution. Just slathering a bunch of liquidy oil on your beard does nothing to keep it healthier. In fact, it has the opposite effect. Liquidy beard oils are often to thin to penetrate to the skin and often leaves the beard looking and feeling greasy all day long. That’s why, in the spirit of doing things RITE, we’ve created a revolutionary, thicker, easier to apply, less woodsy and less greasy beard and skin conditioner called Layrite Concentrated Beard Oil. Expertly formulated by barbers, it’s thicker consistency makes it easier to deliver superb moisturization to hair and skin, leaving your beard feeling softer, healthier and well groomed.