Achieve a salon-worthy blow dry with the Kérastase Styling L'Incroyable Blow Dry Créme; an opulent, reshapable heat-styling cream developed for those with thick and unruly hair types. The innovative formula utilises proprietary SRS® technology. This boasts Micro-Beeswaxes and elastic Polymers, which work in synergy to create flexible shape memory and define a new kind of hold. The heat-sensitive Beeswax melts when heated, which allows for infinite reshapeability and endless, touchable styles, without unwanted stiffness. The crème effortlessly glides through locks, instantly delivering up to 3 times faster heat-styling and eliminating frizz with long-lasting effect. Use the treatment before drying hair and the formula will allow you to boost locks on the second day, touch up styling errors and change up your style. Expect a natural feel that lasts for days.