Color Extending Shampoo - Recharges brilliance, vibrancy, & longevity of hair color up to 50 shampoos - Enriched with Fade-Fighting Technology - Locks color pigments inside the hair’s cuticle for maximum color retention - Ideal for all hair types & colors Formulated without added SLS/SLES sulfates*, parabens, & sodium chloride *SLS/SLES=Sodium Lauryl Sulfates/Sodium Laureth Sulfates Directions Massage and lather into damp hair Rinse thoroughly. Follow with Kenra Platinum Color Charge Conditioner.