You'll never lose your cool with Blonde Life Violet Shampoo-a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. Instantly cool brassy tones and brighten cool blonde hair Help Maintain healthy-looking hair with brilliant shine Nourish and protect fragile blonde hair Rich lather gently cleanses hair.