Get seriously smooth hair in one use with John Frieda Frizz Ease Forever Smooth Shampoo. It gently cleanses, fights unruly frizz at the source, and helps instantly smooth hair for improved texture and manageability. From the first use, it builds a powerful defence against humidity that lasts up to 72 hours*. Don't let frizz ruin your style, demand soft, smooth hair every day. Designed for dry, medium-thick and wavy-curly hair. Suitable for all levels of frizz and for colour-treated hair. Formulated with Keratin Drops and our proprietary Frizz Immunity Complex, this shampoo penetrates hair fibres, working from the inside out to help combat the porosity of frizzy hair and eliminate frizz with continued use. For optimal results, pair with John Frieda Frizz Ease Forever Smooth Frizz Immunity Conditioner.