L’Oréal Paris EverPure moisture shampoo's luxurious and aromatic formula is designed to cleanse moisture lacking, dry, dehydrated and dull hair that needs special care. The gentle formula also ensures to not strip colour from dyed hair. L’Oréal EverPure moisture shampoo boasts powerful antioxidant benefits through its rosemary extract, deeply repairing and replenishing hair and roots. The shampoo leaves your hair visibly healthier, softer and shinier. Ever is L’Oréal Paris first hair care collection free of colour stripping and hair/scalp damaging chemicals like sulfates, paraben and harsh salts.