Keep your style looking as good as it did in the morning with Dove Men+Care Define & Strong Hold Styling Gel. This easy-to-use men’s hair care product helps you create controlled, wet look styles with a smooth finish. This styling gel is specifically engineered for men to provide a strong hold, so you can keep your style all day. Dove Men+Care Define & Strong Hold Styling Gel has an alcohol-free formula, and is suitable for daily use. No matter your style, Dove Men+Care Define & Strong Hold Styling Gel holds it in place. To use, apply evenly to damp or dry hair and work through from roots to ends. Then, mold your hair into shape and leave it to dry naturally or style as usual. For best results, use with Dove Men+Care shampoo. Stronger, more resilient hair¹ for a man’s active lifestyle. ¹Against breakage. Dove does not test on animals. All Dove products are certified Cruelty-Free by Peta.