Revitalize your hair to a brighter, cooler blonde. FAB.ME blonde fortifying purple shampoo features purple micro pigments that work to neutralize yellow and brassy undertones and maintain cool tones. More than a toning shampoo, this formula is packed with hydrating & plumping ingredients that gently cleanse while nourishing strands, for hair that’s brighter, stronger, and shinier from the inside out. Perfect for blonde, white & grey hair tones, whether natural or enhanced. Gently cleanses the hair while visibly neutralizing yellow or brassy tones. Nourishing ingredients work to strengthen the hair & reduce breakage. Made with vegan Hyaluronic Acid to lock in moisture, plump the hair, and reduce frizz.