Today's hair color cannot be defined by a single shade. It's color fluid and needs adaptive color care from root to tip. Paraben Free Sunlit Blondie Purple Shampoo is perfect for color treated blonde, platinum or highlighted hair that wants to be gloriously radiant. Made with Color Adapt technology by Pantene, this purple shampoo is free of parabens, silicones and mineral oil. Why Purple? Sunlit Blondie Purple Shampoo with biotin and silk extract helps prevent brassiness by neutralizing yellow tones with purple pigment. It helps maintain the color of color treated hair or highlights for a natural salon-look. Strengthen with Pro-V Color Adapt This paraben free shampoo formula includes Pantene's Pro-V Color Adapt Nutrient Blends that strengthen hair at the core and restore softness and strength while maintaining vibrant color that isn't dull or brassy. Blondie Hair Tip Blondes have the most porous hair fibers, which leaves hair prone to breakage. The Sunlit Blondie regimen was designed with quickly absorbing nutrients, so hair can be strong and shining with vibrant color – not coated and weighed down.