This ultra-violet shampoo tones unwanted brassy hues, while resulting in more repair, less breakage, and stronger, healthier-looking hair. WHO IT'S FOR All blondes, silvers + grays are welcome! WHY IT'S SPECIAL Wash your way to a brighter + healthier looking blonde! packed with bond cure technology, quinoa protein, plant butters, and ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool and strong. Free from sulfates, parabens, phthalates, mineral oil, and petrolatum Color Safe Keratin safe